greenwashing

Ever heard of "Greenwashing"? Well, it's when a company tries to make it seem like it's greener than it actually is. A label saying "green" is not enough information to be an actual green product. By taking a little time to check ingredients lists and by picking the products you buy carefully, you'll get more for your money than just marketing claims.

When you skip the greenwashed products for the really green stuff, you stimulate demand for truly eco goods.

Check these websites out:

• Co-op America Responsible Shopper - lets you know where major companies stand on the social responsibility and environmental fronts.
• EnviroMedia Greenwashing Index - rate real ads by whether you think they're greenwashing or not.
• CorpWatch Greenwashing Awards - nominate companies that greenwash for this less-than-desirable bimonthly award.

Today's tip:

• Keep reading the tips to find out about companies that pass Ideal Bite sustainability criteria (no greenwashing allowed).

Source: Ideal Bite